Lead Generation & CRM Automation with OpenClaw

OpenClaw can automate the full lead generation cycle: search for companies, scrape contacts, load into CRM, plan outreach. Real use case from a business user.

The Pipeline

Search Query → Brave API → Company List → 
Apify Scraper → Contact Info → Pipedrive CRM → 
Email Campaign → Follow-up Automation

Components

Task	Tool
Search	Brave Search API
Scraping	Apify
CRM	Pipedrive
Email	Nylas / SendGrid
Automation	OpenClaw cron

Example Query

"Find all wedding venues in Seattle"

Agent does:

1. Search via Brave Search API
2. Collect company URLs
3. Scrape contacts via Apify
4. Structure data
5. Load into Pipedrive
6. Create email campaign
7. Schedule follow-up

CRM Workflow

On new lead:

1. Create contact in Pipedrive
2. Add company
3. Fill fields (source, date, etc.)
4. Create deal
5. Assign first touch

Follow-up automation:

Day 0: Initial email
Day 3: No response → Follow-up #1
Day 7: No response → Follow-up #2
Day 14: No response → Mark as cold
Response: → Move to qualified

Real Results

"I have used this in the real world, and after a little trial-and-error it is working surprisingly well."

• Hundreds of leads per week
• Automatic follow-ups
• Structured CRM data
• Hours of manual work saved

Compliance Matters

Follow:

• GDPR for EU
• CAN-SPAM for US
• Don't scrape personal data
• Check platform ToS

---

Source: u/adamb0mbNZ on r/clawdbot