OpenClaw SEO Audit Skill Released for Technical Website Analysis

A new OpenClaw skill has been uploaded that performs comprehensive SEO audits. After installation, users can ask OpenClaw 'seo audit [url]' to get a detailed analysis of any website.

What the Skill Checks

The audit covers seven main categories with specific checks in each:

Technical SEO (25%)

• robots.txt validity
• XML sitemap existence & structure
• HTTPS/SSL implementation
• Hreflang tags for multi-language sites
• Redirect chains
• Canonical tags
• Security headers

Content Quality (25%)

• E-E-A-T signals (Experience, Expertise, Authority, Trust)
• Author bylines & credentials
• Social proof (testimonials, logos)
• Thin content detection
• Readability analysis

On-Page SEO (20%)

• Title tags
• Meta descriptions
• H1-H6 heading structure
• Internal linking
• URL structure
• CTAs (Calls to Action)

Schema/Structured Data (10%)

• JSON-LD detection
• Organization, Product, FAQ, Review schemas
• Validation against Google's supported types
• Deprecation warnings (HowTo, FAQ restrictions)

Performance/Core Web Vitals (10%)

• LCP (Largest Contentful Paint) ≤2.5s target
• INP (Interaction to Next Paint) ≤200ms target
• CLS (Cumulative Layout Shift) ≤0.1 target
• TTFB (Time to First Byte)
• Page weight

Images (5%)

• Alt text presence
• Image sizing/compression
• Modern formats (WebP/AVIF)

AI Search Readiness / GEO (5%)

• AI crawler access (GPTBot, ClaudeBot, etc.)
• llms.txt file presence
• Citability for AI Overviews
• Content structure for AI extraction

Output Format

The skill outputs a health score from 0-100 along with a prioritized action plan categorized as Critical, High, Medium, or Low priority items.

The skill is available at: https://www.machina.directory/skills/seo-audit