Claude Growth Skill: Structured B2B SaaS Growth Playbooks for AI Coding Agents

What This Is

A developer created a Claude Growth Skill that packages fragmented growth knowledge into structured playbooks for use with Claude AI. The tool addresses the problem of scattered growth information across notes, case studies, and frameworks that leads to generic AI outputs.

Key Details

The skill is organized around:

• 5 real B2B SaaS case studies from HeyGen, Deel, Vercel, Supabase, and AWS
• A 4-stage growth flywheel
• 6 practical playbooks covering the full growth lifecycle

The structure follows this organization:

growth playbook ├── foundation ├── growth engine ├── value presentation ├── contracts ├── metrics └── SEO / GEO

Specific coverage areas include:

• PMF validation and user research
• PLG/SLG growth engine design
• Affiliate programs and channel partnerships
• Community and ecosystem growth
• Value presentation, case-study storytelling, and sales materials
• Contracts, metrics, and SEO/GEO for demand capture

The skill enables users to pressure-test growth models, refine GTM thinking, connect product growth with channel strategy, and turn scattered ideas into operational plans.

Core principles behind the approach:

• Product experience is the core
• Community amplifies growth
• Channel ecosystem drives scale
• Direct sales captures monetization

The repository includes multilingual navigation and is organized as a full-lifecycle framework rather than a static document.

The developer notes this represents a pattern of "curated knowledge base + structured execution framework for Claude" that could apply to other workflows like partnerships, community operations, GTM planning, enablement, and sales support.