7 slash commands, $0.45/post: This Claude Code pipeline runs a full SEO content operation
A developer operating a content SEO pipeline through Claude Code for a year has open-sourced the system. The repo (MIT license) contains 7 slash commands in .claude/commands/ — each a markdown file with a strict role and output contract. Commands read pipeline.yaml for state, run one step, pause at a human gate, and update state for stateless re‑entry.
Pipeline flow
/seo-research— uses Perplexity Deep Research API (~$0.45/post)/seo-brief— human gate/seo-write/seo-optimize— 10-check scorecard/seo-publish— Sanity HTTP API → IndexNow ping
Four human gates exist so the operator retains control over angle, brief, copy, and publish decision. The flow can be resumed mid‑post the next day with /seo-daily.
Real results
For one brand running this pipeline: 131 → 964 avg impressions/day in 12 months (7.3×). Monthly impressions 2,142 → 39,240 (18×). Blog content from the pipeline drove 51.8% of all Google Search Console impressions across 119 posts. Clicks did not grow proportionally — the operator notes titles/meta were not tuned for CTR yet and is building a /seo-refresh command for next iteration.
Technical notes from the developer
- Sanity MCP issue:
create_documents_from_jsonoverwrites custom_idwith a UUID, breaking deterministic frontends. The publisher uses Sanity’s direct HTTP mutation endpoint instead — documented in the repo. - Brand voice in one YAML:
config/seo-settings.yaml— no hardcoded brand anywhere. Fork → swap one file → you’re running your brand. - Pluggable CMS: Sanity is the reference implementation, but swapping to WordPress, Contentful, or Webflow is a single file edit.
Use case
This is for developers who run content/marketing ops using Claude Code and want to see a concrete, reproducible pattern for chaining slash commands into a production pipeline.
📖 Read the full source: r/ClaudeAI
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